conversion orientated marketing

webwiser
Digital &
eCommerce

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[eBranding & eCommerce]

Black
Insomnia

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[eCommerce & Global launch]

Black Betty
Jewelry

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[Digital Marketing]

Heineken
Ideas
Brewery

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[eCommerce]

Truth
Coffee

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[App development & Conversion marketing]

MediFellows
App

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[eBranding & eCommerce]

Kivu noir
Coffee

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[About]

WebWiser
eBranding &
eCommerce

WebWiser is a conversion orientated digital solutions provider that puts the return on investment of your digital activities first. From digital marketing to App design and development or eCommerce platforms we do whatever it takes to start, build and maintain an ongoing relationship between brands and its users.

Using the latest global best in breed technologies available combined with our own proprietary digital solutions, we have established a global market leading role with regards to conversion based Dynamic Remarketing solutions.

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Based on an extensive experience that saw him have leadership roles at agencies like BSUR, Leo Burnett, TBWA, JWT, 60 layers of cake & The Jupiter Drawing Room, Michael van den Heerik found WebWiser in 2013 in pursuit of offering conversion orientated digital marketing solutions.

After several international successes for Heineken, Under Armour and Black Insomnia coffee and based on the growing request for advanced and custom developed digital marketing solutions WebWiser launched WebWiser India. Under the expert management and guidance of Saurabh Mehra - who hold over 30 years of experience in best in breed software engineering - WebWiser India has grown into a leading technology development centre with a global footprint.

South Africa|WebWiser (PTY) LTD 25 Lourensford Road, Somerset West, 7130
Michael van den Heerik - +27 (0)82 646 6591 | [email protected]

India|WebWiser Ltd. 1 KA 13, Pawan Puri, Bikaner, Rajasthan
Saurabh Mehra - +91 823 978 9686 | [email protected]

USA|WebWiser Inc. 13820 NE Airport Way, Suite K235631, Portland, 97251, Oregon
Derrick Goussaard - +1 646 751 8264 | [email protected]

[eBranding & eCommerce]

Black
Insomnia

The global coffee market is one of the most competitive consumer markets. When we were asked to launch Black Insomnia Coffee we developed a strategy that would reboot the entire market. Delivering a 360º eCommerce platform solution we took the brand global 3 months after the initial launch. In March 2017 Black Insomnia was ready to take on the world’s biggest market, the USA.

Using a combination of dynamic pixel tracking technology combined with Predictive Product Placement software and an integrated online PR campaign we reached over 60 million users and an order rate of 30 orders per minute with an average order value of $39.74 making them the second largest global craft coffee overnight.

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Editorial targeted subliminal Dynamic Re-Marketing

Shopify with Amazon FBA and MCF integrated eCommerce solution

[eCommerce & Global launch]

Black Betty Jewelry

Black Betty creates timeless pieces of jewelry that play with the boundaries between contemporary style and ancient beauty. Handcraftsmanship is the cornerstone of their creative process, resulting in every Black Gold and Black Betty piece being wholly unique; an expression of individuality.

WebWiser developed a custom Shopify theme to suit the look and feel of the Black Betty brand while also taking the design of the website to the next level.

A full eCommerce solution was implemented, covering everything from online orders to last-minute delivery through integrated eCommerce partners. Registration on Amazon further positioned Black Betty for their global takeover.

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User optimised and POS integrated eCommerce

[Digital marketing]

Heineken
Ideas Brewery

When Heineken wanted to create a stronger relationship with higher educated consumers we executed the Heineken Ideas Brewery through a digital marketing strategy that was focussed on creating a global collaboration platform to solve community problems.

Through a strategic combination of digital PR, social media and dynamic remarketing we created over 400 million impressions within 4 weeks of the launch of the first call to entries for an online competition to create sustainable beer packaging. We were featured on leading platforms such as CNN, Core77 and PSFK. This campaign was awarded as one of the world's most contagious campaigns ever implemented.

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48hr live stream session with global packaging designers

Engaging global leaders and universities through social media.

[eCommerce]

Truth
Coffee

An iconic brand that has been awarded the title of "Global Best Coffee Shop" for the third time in a row deserved a similar eCommerce solution. WebWiser developed a custom Shopify theme based website on the design principles from David Donde and his team at Truth Coffee.

WebWiser implemented a full eCommerce solution that covers the full range from online order to last minute delivery through the integrated eCommerce partners. Thereafter we registered them on Amazon and had the groceries section updated for them in order to use the FBA and MCF solutions from Amazon globally.

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Customised Shopify theme, integrated with Amazon MCF.

Amazon US, CA, MX with FBA and door to door delivery.

[App development & Conversion marketing]

MediFellows
App

MediFellows is a new social media platform that helps doctors stay connected with other medical professionals. It provides a digital platform for the medical community that offers easy access, credible content, and productive interaction within the industry.

In less than five months, over 550 screens were designed from scratch. No mean feat! The WebWiser crew worked with a global development team to bring both the mobile and web apps to life in this short time-frame.

The WebWiser team designed the brand’s look and feel, including the iconic MediFellows logo, setting the scene for the global launch that will establish MediFellows as one of the best new apps around.

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An app for Medical professionals to collaborate globally.

The latest technology to accommodate best practice functionality

[eBranding & eCommerce]

Kivunoir
Coffee

Kivu noir is the latest specialty coffee export from Rwanda. With it’s various social responsibilities to the local farmers and the local community, it places its emphasis on going beyond Fair Trade.

They also hold the title of being the world’s freshest coffee. Thanks to no third party involvement, and roasting in their country of origin, Kivu noir goes from crop to harvest within one month.

WebWiser implemented a full eCommerce solution, while also assisting with brand development. Recreating Kivu noir into what it is today, together with full Amazon integration, they are busy taking over the USA with the rest of the world to follow soon.

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Supporting and empowering the local women and their communities in Rwanda.

Kivu noir is amongst the top 1% of the world’s highest quality single estate coffees.